A strong headline is the difference between an article that draws attention and one that gets ignored. It needs to spark curiosity, communicate a benefit, and make readers want to keep reading.
In the online world, where millions of articles and blog posts compete for the attention of online readers, first impressions count. Whether an article is featured on search results, social media feeds, or in email inboxes, a strong headline can make the difference between a piece that grabs attention and one that gets overlooked.
Top Headlines That Work
The top headlines in the industry use a variety of strategies to stand out and grab attention, ranging from emotion-based triggers to hard facts and statistics. They also employ a variety of writing styles, from direct statements to indirect questions and answers.
To spark curiosity, news headlines need to convey a big-picture benefit that makes readers feel involved. This headline uses a bold statement to draw attention and introduces the reader to the benefits of the study.
A great way to communicate a benefit in a headline is through an evidence-based approach, using studies, reports, and quotes from industry leaders and experts. This approach works well for news stories and blogs that are based on research, as it bolsters credibility and builds trust.
To create a headline that ranks well with search engines while connecting with readers, start the title tag