Business news is a type of journalism that reports on the economy and focuses on market trends, company earnings, stock prices, economic indicators, and other relevant topics. It is often a component of general news media but also can be found in niche news outlets focused on a particular industry or demographic. Crafting compelling business news articles requires a unique skill set and specialized vocabulary. It is important to understand your audience and tell a story that will capture their attention.
Focusing on People
Rather than getting lost in the numbers, a successful business news article should focus on the human impact of a particular event or development. This can help readers connect with the topic and may make it easier for them to digest. Examples of human-centered business stories include communities mourning job losses and celebrating economic expansion, high-paying jobs being moved to other locations, or consumers impacted by rising or falling prices.
Explaining Data
To avoid confusing your reader, be sure to clearly and concisely explain any data sets you use in a business news article. For example, if you are reporting on manufacturing activity in China and compare the official Chinese government data with independent Caixin data, be sure to note that the two data sets have different methodologies.
Checking for errors in your business news is essential to maintaining your credibility. Small mistakes can easily distract and confuse your reader, so be sure to double-check all facts and figures before publication.